Logged Off: Why People Are Choosing Analogue (And What That Means For Your Brand)
Something is shifting. Not dramatically, not overnight — but measurably. People are swapping endless scrolling for paperbacks, film cameras, run clubs, and actual plans that don’t involve absorbing 300 strangers’ opinions before breakfast. Average time spent on social media is down 10% from its 2022 peak — with the steepest decline among 16 to 24-year-olds. […]
Beyond Co.’s Annual UK Digital Marketing Agency Report – 2025
UK digital marketing agencies are navigating 2025 with a mix of excitement and caution. Growth is steady but not explosive, hiring is shifting, and AI is changing the game. Fast. On top of that, Rachel Reeves’ Autumn Budget – especially the hike in National Insurance – is putting extra pressure on costs and recruitment. So, […]
Social in 2026: Still Addicted, Just Self-Aware
Last year we talked about feed fatigue, AI captions you could smell from a mile off, and the slow death of the perfect grid. Most of that? Still true. But 2026 has its own flavour. The landscape has shifted again — and honestly, in some ways it’s got more interesting. Here’s what we’re actually seeing. […]
Branding in 2026: The Rules Have Changed (Again)
Last year we talked about emotional honesty, soft power, and the death of perfection. Most of that still holds. But 2026 has a different energy — less introspective, more restless. Audiences are sharper, AI is everywhere, and the brands cutting through aren’t necessarily the loudest or the most polished. They’re just the most intentional. Here’s […]
Mental Health in Marketing: Still Working, Still Worried
We work in a culture that celebrates burnout, then posts about mindfulness. We reward speed, then wonder why no one’s thinking straight. We say ‘it’s fine to take a break’ — and then Slack someone at 11pm with ‘no rush, but…’ Marketing, creative and digital work has always been demanding. Now it’s something else entirely. […]
Digital Marketing in 2026: Fewer Buzzwords, More Brains
The industry’s changed again. Not in some seismic, overnight way – just gradually, then all at once. Budgets are tighter. Expectations are higher. AI is everywhere and somehow still the most exhausting topic in any room. This isn’t a trend list full of things you already know. It’s what we’re actually seeing: in our work, […]
X vs Threads: Will Threads Last, and What Does it Mean for Your Digital Marketing Strategy?
Amidst speculation that tech giants Mark Zuckerberg and Elon Musk are gearing up for a cage fight, they instead took their rivalry to the virtual arena. Instead of duking it out in the octagon, Zuckerberg launched Meta’s latest answer to Twitter (now ‘X’, begrudgingly), Threads. This move came as a counterpunch to Musk’s controversial takeover […]
SEO: Still a Black Box, Still Your Best Friend
SEO has grown up a bit. Quietly. While no one was looking. And whether you love it, fear it, or pretend to understand it in client meetings – it’s still one of the most powerful tools in your digital kit. If your website’s live, SEO matters. If you’re publishing content, SEO matters. If you’d rather […]
Web Analytics: Stop Guessing, Start Knowing
You wouldn’t run a shop without knowing who’s coming in, what they’re buying, or when they’re leaving. So why do it with your website? Web analytics is how you stop guessing what’s working and start knowing. It’s not just about traffic – it’s about understanding real behaviour, so you can make smarter, faster decisions without […]
Words That Work: Why Good Copy Still Beats Good Tech
Tech’s impressive. AI’s fast. Your CMS can probably automate lunch if you ask it nicely. But none of it matters if your words fall flat. Because when someone lands on your site, reads your ad, opens your email – they’re not judging your backend. They’re judging your voice. If your copy doesn’t land, neither does […]