Logged Off: Why People Are Choosing Analogue (And What That Means For Your Brand)
Something is shifting. Not dramatically, not overnight — but measurably. People are swapping endless scrolling for paperbacks, film cameras, run clubs, and actual plans that don’t involve absorbing 300 strangers’ opinions before breakfast. Average time spent on social media is down 10% from its 2022 peak — with the steepest decline among 16 to 24-year-olds. […]