Social Media Marketing (SMM) is an integral part of digital marketing. If you want to build a strong online presence for your business, you must focus on all types of digital marketing. With a vast audience base online socially, it’s an excellent opportunity for businesses and marketers to leverage different social media channels effectively.
In this article, we will look at current social media trends so that you can better select the right platform for you and your business. Before we get into social media trends, let’s first learn more about some of the most popular social media channels.
Most popular social media platforms
Facebook is the world’s largest social media platform, with just under 3 billion monthly active users. No matter what your business niche is, Facebook can be helpful simply due to the huge audience base potential. Initially designed for sharing photos, videos, and text status updates with friends and family, it now allows you to network with groups, businesses and more, with a multitude of media options.
After Facebook, YouTube is the next most popular social media platform. YouTube has around 2.5 billion monthly active users and is the world’s largest video hosting platform. Nowadays, the craze of video content is only increasing, which allows you to build your business’s brand and gain new customers by uploading videos.
Instagram, owned by Facebook, is the go-to platform for visual, creative and illustrative content as it’s very much image-based. They have since expanded into other avenues, including live streaming, Stories and most recently, Reels (an alternative to TikTok). Instagram has 1.5 billion monthly active users, most of which are the younger generation, making it the best social media channel for businesses that have a target audience of under 35’s.
Current social media trends
Now we know a little more about the top three social media channels; the question is, as a business owner or marketer, what content can you produce and use on your social media platforms to gain better traction? Here are some 2021 social media trends that can help.
1. Video marketing
Video content is on a boom. To get the most out of different social media channels, make sure to focus on creating high-quality, relevant videos. Depending on your business, there are many kinds of video content you could create, including informative, animation and reviews. Whatever type you choose, make sure it closely aligns with your business goals.
2. Live streaming
As we’ve already established, video is one of the best types of online content, and live streaming allows you to take it to the next level. It’s a social media trend closely followed by so many marketers and businesses nowadays as it enables you to interact with your audience on an authentic level in real-time.
3. Stories on Instagram
Using Instagram Stories is a great way to increase engagement with your audience as well as your followers. As Instagram Stories are only visible for 24 hours (unless you save them to a highlight), regularly adding to your story may boost your account growth as Instagram can recognise your proactiveness.
4. Meme marketing
Meme marketing is on the rise. Through meme marketing, you can promote your business/product/service through humour. However, for this type of marketing to succeed, you first need to figure out how to connect your business niche with a particular topic and create memes around it.
Now you know the most popular social media platforms and current trends, we encourage both businesses and marketers to plan social media strategies and start creating relevant content. However, before you pull the trigger, please remember to be consistent with your style of content and the frequency that you post. The best way to manage this is to establish what you can and cannot handle when creating your social media strategy.
If you’re unsure on how to do this effectively, we’re here to help. Beyond Co. is proud to support many small businesses with their social media efforts, including solopreneurs, entrepreneurs, SMEs and startups. As well as ongoing social media management, we offer social media strategies, content creation, profile health check and more recently, our corporate services, including copywriting and insights. In Summer 2021, we introduced our Instagram Masterclass sessions, which include a copy of our Instagram Ultimate Guide.